Friday, October 09, 2009

Schuler Books Stays Ahead of the Curve

Schuler Books Announces Vook and Espresso Publishing
Alan Eggleston, writer, editor, and bookseller

Schuler Books, independent bookseller in West and Mid Michigan, showed its moxy as a leading Michigan bookstore this week when it announced the Vook and the Espresso Book Machine.

Vooks are traditional books enhanced with video from Simon & Schuster, available for download to your computer, iPhone, or iPod Touch. Titles that Schuler Books mentions include Promises by Jude Deveraux, 90 Second Fitness Solution by Pete Cerqua, and Return to Beauty: Old World Recipes For Great Radian Skin by Narine Nikogosian. Links mentioned on their Facebook page look like downloads originate through Booksense, an association of independent booksellers.

Espresso Book Machine is on-demand publishing featuring the Google library and other possible sources. You will be able to order and walk out the door with a freshly printed book in around 10 minutes. No more concerns over being out of stock or out of print -- find the title and print it off! Schuler Books will have the only Espresso Book Machine in Michigan besides the University of Michigan. Cost is expected to be comparable to a mass-produced version, but there's no shipping!

Schuler Books Facebook page or their Book Weblog for more information.

I once worked at Schuler Books, but I received no compensation for this article.

Twitter me:
@AlanEggleston or @a-copywriter

No comments: