If you’re a blogger looking for a resource, Naked Conversations is it. If you’re a company looking for tips and hints, this is your book. But if you’re someone looking for advice on whether to blog, beware – this book sells and promotes as much as it informs.
True, Naked Conversations provides lots of case studies. It talks about companies that have turned around their image by blogging. It talks about companies that haven’t blogged or have allowed only limited blogging and have suffered for not fully embracing the blogosphere. But they don’t discuss companies that have blogged and suffered miserably from it. It is a consultant’s Pollyanna view provided by passionate weblog evangelists, hardly an objective view.
Still, this book, written primarily for businesses, provides lots of how-to kind of information, so it’s useful for commercial and well as non-commercial bloggers. So if you’ve already made the decision to blog or allow blogging, I highly recommend this book. If you’re still trying to decide, I’d say read this book, but don’t make it your only counsel. Enter “blogging” in the Amazon search box on my business book website to find more books on blogging.
See Editorial Reviews from Amazon.com and Publisher’s Weekly (scroll down below fold)
● Other books by Robert Scoble